Sharing Pokémon market analysis and frameworks that make collecting and investing simple.
Dec 2, 2025
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7 min read
An analysis of whether a retailer's high prices make them a scalper.
Nov 25, 2025
What the Collectibles Cycle framework tells us about this upcoming release.
Nov 18, 2025
3 min read
The Pokémon market is about to give the ultimate challenge to collectors and investors.
Nov 12, 2025
8 min read
What to expect from Mega Dream ex, 2025's High Class Pack set.
Nov 4, 2025
4 min read
Stats from only 1 year of the digital Pokémon card game blow away all expectations.
Oct 28, 2025
Why Pokémon's resiliency gives us confidence of its long-term success.
Oct 22, 2025
Critics love it but users don't. What does this mean for us?
Oct 14, 2025
5 min read
Declines in both prices and searches may signal the beginning of the end for the Boom Phase.
Oct 7, 2025
6 min read
How TPCi uses poor quality control to drive rarity in an era of abundance.
Sep 30, 2025
The unexpected outcome of Pokémon card buyouts explained.
Sep 23, 2025
My famous "failed" investment: the fall (and rise) of Amazing Rare Pokémon cards.
Sep 17, 2025
What collectibles experts warn about mainstream media coverage.
Sep 9, 2025
Face it: we're not as smart as we think...
Sep 2, 2025
A simple fundamental when buying sealed Pokémon products for a long-term hold.
Aug 26, 2025
This new gamble from The Pokémon Company may be the best (or worst) thing they've done in years.
Aug 19, 2025
The Pokémon World Championship reveals were unfortunately just more of the same...
Aug 12, 2025
The market is telling us everything we need to know to prepare for the next Japanese Pokémon boom.
Aug 5, 2025
Focus on scarcity, not rarity.
Jul 29, 2025
I opted out of the madness during this booming Pokémon market. Was it worth it?
Jul 22, 2025
The takeaways from today's Pokémon Presents are not what you think...
Jul 15, 2025
The Japanese Pokémon Boom Phase may be sooner than you think...
Jul 8, 2025
How the illusion of rarity drives modern collectibles markets.
Jul 1, 2025
Temporary price swings can have long-term results...
Jun 24, 2025
What starting over might mean for the state of the Pokémon card hobby
Jun 17, 2025
10 billion cards printed in one year simply isn't enough...
