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Oliver Buchannon
Grey Thompson

Sharing Pokémon market analysis and frameworks that make collecting and investing simple.

Pokémon’s Abysmal Ascended Heroes Release

Feb 3, 2026

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5 min read

Pokémon’s Abysmal Ascended Heroes Release

Is Ascended Heroes the worst set launch in the history of Pokémon?

Grey Thompson
Grey Thompson
Collecting Takes Time

Jan 27, 2026

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4 min read

Collecting Takes Time

Why long-term collecting is the key to success, and why it's so difficult to do.

Grey Thompson
Grey Thompson
Beware Pokémon Hype

Jan 20, 2026

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4 min read

Beware Pokémon Hype

The good and bad of hype in collectibles markets, and those who abuse it.

Grey Thompson
Grey Thompson
Why the Pokémon Boom Won’t End in 2026 (And What Will Finally Kill It)

Jan 14, 2026

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12 min read

Why the Pokémon Boom Won’t End in 2026 (And What Will Finally Kill It)

My predictions for the Pokémon market in 2026 and how I'm approaching the new year.

Grey Thompson
Grey Thompson
What Standard Rotation Means for Set Printing

Jan 6, 2026

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5 min read

What Standard Rotation Means for Set Printing

Why 'Standard rotation' is an important indicator of 'Out of Print' sets.

Grey Thompson
Grey Thompson
Reflections on 2025

Dec 31, 2025

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4 min read

Reflections on 2025

Thoughts on the Pokémon market after my first full year writing the TCG Buyers Club newsletter.

Grey Thompson
Grey Thompson
The Good News: More Pokémon Cards Are Coming. The Bad News: Not Yet.

Dec 23, 2025

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4 min read

The Good News: More Pokémon Cards Are Coming. The Bad News: Not Yet.

Pokémon's new printing facility will take a long time to have an impact on the market.

Grey Thompson
Grey Thompson
The PSA Monopoly Grows Larger

Dec 17, 2025

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3 min read

The PSA Monopoly Grows Larger

The acquisition of Beckett by PSA parent company, Collectors, raises concerns about its growing power.

Grey Thompson
Grey Thompson
Pokémon's Master Manipulator

Dec 9, 2025

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6 min read

Pokémon's Master Manipulator

The Kabuto King has given us a masterclass in market manipulation...

Grey Thompson
Grey Thompson
Is GameStop a Scalper?

Dec 2, 2025

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7 min read

Is GameStop a Scalper?

An analysis of whether a retailer's high prices make them a scalper.

Grey Thompson
Grey Thompson
Should You Buy Ascended Heroes?

Nov 25, 2025

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7 min read

Should You Buy Ascended Heroes?

What the Collectibles Cycle framework tells us about this upcoming release.

Grey Thompson
Grey Thompson
Sitting, Waiting, Wishing

Nov 18, 2025

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3 min read

Sitting, Waiting, Wishing

The Pokémon market is about to give the ultimate challenge to collectors and investors.

Grey Thompson
Grey Thompson
Mega Dream ex Changes Everything

Nov 12, 2025

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8 min read

Mega Dream ex Changes Everything

What to expect from Mega Dream ex, 2025's High Class Pack set.

Grey Thompson
Grey Thompson
Pokémon TCG Pocket Proves Unprecedented Demand for Pokémon

Nov 4, 2025

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4 min read

Pokémon TCG Pocket Proves Unprecedented Demand for Pokémon

Stats from only 1 year of the digital Pokémon card game blow away all expectations.

Grey Thompson
Grey Thompson
No, Pokémon Isn’t Dying

Oct 28, 2025

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4 min read

No, Pokémon Isn’t Dying

Why Pokémon's resiliency gives us confidence of its long-term success.

Grey Thompson
Grey Thompson
Pokémon Legends Z-A: Why the Reviews Don't Tell the Whole Story

Oct 22, 2025

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4 min read

Pokémon Legends Z-A: Why the Reviews Don't Tell the Whole Story

Critics love it but users don't. What does this mean for us?

Grey Thompson
Grey Thompson
Is the Boom Over?

Oct 14, 2025

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5 min read

Is the Boom Over?

Declines in both prices and searches may signal the beginning of the end for the Boom Phase.

Grey Thompson
Grey Thompson
The Pokémon Company Profits From Poor Quality Control

Oct 7, 2025

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6 min read

The Pokémon Company Profits From Poor Quality Control

How TPCi uses poor quality control to drive rarity in an era of abundance.

Grey Thompson
Grey Thompson
The Economics of Buyouts in Pokémon

Sep 30, 2025

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7 min read

The Economics of Buyouts in Pokémon

The unexpected outcome of Pokémon card buyouts explained.

Grey Thompson
Grey Thompson
How I Lost $1,000 on Pokémon Cards, and Won

Sep 23, 2025

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6 min read

How I Lost $1,000 on Pokémon Cards, and Won

My famous "failed" investment: the fall (and rise) of Amazing Rare Pokémon cards.

Grey Thompson
Grey Thompson
Beware Mainstream Media: The Final Wave of the Collectibles Cycle

Sep 17, 2025

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5 min read

Beware Mainstream Media: The Final Wave of the Collectibles Cycle

What collectibles experts warn about mainstream media coverage.

Grey Thompson
Grey Thompson
Pokémon Collectors Have No Idea What They Want

Sep 9, 2025

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6 min read

Pokémon Collectors Have No Idea What They Want

Face it: we're not as smart as we think...

Grey Thompson
Grey Thompson
Simple But True: Great Pokémon Promos Matter

Sep 2, 2025

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3 min read

Simple But True: Great Pokémon Promos Matter

A simple fundamental when buying sealed Pokémon products for a long-term hold.

Grey Thompson
Grey Thompson
This New UPC is Shaking Up The Market

Aug 26, 2025

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6 min read

This New UPC is Shaking Up The Market

This new gamble from The Pokémon Company may be the best (or worst) thing they've done in years.

Grey Thompson
Grey Thompson
Did Pokémon’s Latest Announcements Let You Down?

Aug 19, 2025

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4 min read

Did Pokémon’s Latest Announcements Let You Down?

The Pokémon World Championship reveals were unfortunately just more of the same...

Grey Thompson
Grey Thompson
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TCG Buyers Club

I make collecting and investing in Pokémon cards simple.

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