Sharing Pokémon market analysis and frameworks that make collecting and investing simple.
Jul 29, 2026
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2 min read
Leaks from the Japanese version of the upcoming Delta Reign set show a lot of promise.
Jul 21, 2026
4 min read
The effect of a couple bad sets on the Pokémon market and what to expect.
Jul 14, 2026
3 min read
How checklane blister promo cards go from worthless to expensive.
Jul 8, 2026
The full 30th Celebration product lineup has been revealed and... it’s a lot...
Jun 30, 2026
Can the flailing TCG survive? Big changes just announced.
Jun 23, 2026
The sun's finally out but the market is still negative...
Jun 16, 2026
The 2026 Paradise Resort cards have been revealed... and no one cares?
Jun 9, 2026
The 30th Celebration set looks amazing... and I have concerns.
Jun 2, 2026
The latest stats from Pokémon are a warning sign of what's to come...
May 26, 2026
The ID verification system announced in Japan raises series questions about the amount of privacy and security Pokémon fans should need to give up just to buy Pokémon cards.
May 19, 2026
In all collectibles markets, the story is essential to the item.
May 12, 2026
Series 2 is coming soon: is it better than the original release?
May 5, 2026
5 min read
Face it: its easier to buy than to sell. How the psychology of collecting clouds your judgement.
Apr 28, 2026
What started as an awareness of collectibles value has shaped popular culture beyond anyone's imagination...
Apr 22, 2026
A few months after release, Ascended Heroes prices are continuing to rise. Should you buy now, or will patience prevail in the end?
Apr 14, 2026
The biggest risk to building a long-term collection is something every collector will inevitably face...
Apr 8, 2026
Why Pokémon's Latest Anniversary Doesn't Matter...
Mar 31, 2026
6 min read
Why the boldest Pokémon buyers are one correction away from quitting the hobby.
Mar 25, 2026
Zoom out beyond the 4-year cycle and discover the larger cultural movement driving Pokémon's massive growth.
Mar 17, 2026
While nobody is looking, modern Japanese Pokémon cards are breaking new ground.
Mar 10, 2026
The financialization of Pokémon cards has begun.
Mar 3, 2026
Despite limited TCG news, the Pokémon Day announcements are a huge sign for the Pokémon collecting hobby.
Feb 25, 2026
The long-term impacts of The Pokémon Company International acquisition of one of their largest U.S. distributors of Pokémon TCG products.
Feb 18, 2026
What Goldin's $16.5 million Pikachu Illustrator sale means for the Pokémon hobby.
Feb 11, 2026
What 2021's Pokémon boom teaches us about celebratory anniversary years.
