Sharing Pokémon market analysis and frameworks that make collecting and investing simple.
Sep 15, 2026
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3 min read
Record prices are being achieved by surprising Pokémon cards...
Sep 9, 2026
2 min read
Why I finally bought Destined Rivals booster boxes at 2.5x MSRP...
Sep 2, 2026
How much higher can prices really go?
Aug 26, 2026
Destined Rivals reprints have triggered a cascade of selling...
Aug 19, 2026
Polymarket and Kalshi have started listing prediction contracts for Pokémon cards adding fuel to the fire
Aug 11, 2026
Why investors bring unexpected risk to any new TCG.
Jul 29, 2026
Leaks from the Japanese version of the upcoming Delta Reign set show a lot of promise.
Jul 21, 2026
4 min read
The effect of a couple bad sets on the Pokémon market and what to expect.
Jul 14, 2026
How checklane blister promo cards go from worthless to expensive.
Jul 8, 2026
The full 30th Celebration product lineup has been revealed and... it’s a lot...
Jun 30, 2026
Can the flailing TCG survive? Big changes just announced.
Jun 23, 2026
The sun's finally out but the market is still negative...
Jun 16, 2026
The 2026 Paradise Resort cards have been revealed... and no one cares?
Jun 9, 2026
The 30th Celebration set looks amazing... and I have concerns.
Jun 2, 2026
The latest stats from Pokémon are a warning sign of what's to come...
May 26, 2026
The ID verification system announced in Japan raises series questions about the amount of privacy and security Pokémon fans should need to give up just to buy Pokémon cards.
May 19, 2026
In all collectibles markets, the story is essential to the item.
May 12, 2026
Series 2 is coming soon: is it better than the original release?
May 5, 2026
5 min read
Face it: its easier to buy than to sell. How the psychology of collecting clouds your judgement.
Apr 28, 2026
What started as an awareness of collectibles value has shaped popular culture beyond anyone's imagination...
Apr 22, 2026
A few months after release, Ascended Heroes prices are continuing to rise. Should you buy now, or will patience prevail in the end?
Apr 14, 2026
The biggest risk to building a long-term collection is something every collector will inevitably face...
Apr 8, 2026
Why Pokémon's Latest Anniversary Doesn't Matter...
Mar 31, 2026
6 min read
Why the boldest Pokémon buyers are one correction away from quitting the hobby.
Mar 25, 2026
Zoom out beyond the 4-year cycle and discover the larger cultural movement driving Pokémon's massive growth.
